Summer in every bottle - A campaign for Martini

P. Cutajar

Summer in every bottle.

To introduce Martini Bellini for the first time in Malta, we aimed to create a simple, bold multi-channel campaign which combined bold, recognisable visuals with engaging brand activations. Blush colours were used as a visual reference to the peachy drink, and illustrations of typical Maltese characters localised the content with an endearing familiarity.

The collection of artworks were applied to Facebook, Instagram, Google display, Bus shelters, Billboards, POS and Publications. 

Results

The Facebook posts achieved almost 13,000 engagements and reached 434,281 people on the island. The raw Maltese elements were very well received by our audience, generating an almost continuous stream of positive comments.