Stretta Craft Beer Launch

P. Cutajar

Crafted for Pleasure

With the craft beer market growing in Malta, the Stretta launch needed to make a memorable impression. The infamous reputation of Valletta’s old red light district, Strada Stretta - which is where Stretta beer takes its name from - inspired us to use bold provocative language for our artworks. This, matched with the flirty tagline 'crafted for pleasure' developed a cheeky brand persona that definitely made a splash.


Creative Concepts
Creative Direction
Project Management
Media Bookings




Reach: 85,000
Impressions: 130,000
Post Likes: 700
New Page Likes: 1,000
Engaged Users: 2,000