Solaris Epic Summer

P. Cutajar

Do you feel epic yet?

An epic summer needs an epic pair of frames from Malta’s top sunglasses retailer. In this campaign we took our message to the streets with an activation event that drew hundreds of engaged participants and generated buzz online.

Services

Creative Concepts
Creative Direction
Copywriting
Project Management
Website Development
Media Strategy

Platforms

Facebook
Instagram
POS
Activation Event
Microsite

The Solaris Glamcam

We invited people to create slow motion GIFs of themselves looking absolutely epic in a pair of frames from Solaris. 

We then posted those GIFs on a custom-made website and invited people to find and share theirs with friends.