NYB Freshers' Week


Keeping it Fresher

As die-hard fans of NYB’s flavour, we were excited to help them make loyal disciples out of a brand new crop of university students during Freshers' Week. The first week of university is a crucial time when students choose their friends, their telephony provider, their bank and their favourite food joint. We decided to help them make that decision with a special incentive targeted at their demographic. Students love self expression, they live online, they create content like it’s second nature, and they worship their phones. So, we promoted a Smartphone Lens Kit, free with your third meal from NYB, and as expected - students just couldn’t resist.