MeDirect Model Portfolio


The MeDirect Model Portfolio Campaign

When MeDirect Bank asked us to come up with a campaign to promote their range of investment portfolios, we knew that we had to devise a bold and well-targeted messaging strategy paired with engaging visuals. Our campaign aimed to encourage young professionals to get their start in investing, while also reaching out to an older generation on the cusp of retirement with a message about growing their wealth while the economy is favourable. We chose daring, aspirational messages which cut to the heart of the issue, reminding people that unmanaged wealth doesn’t remain ‘wealth’ for long. 


We rolled out the campaign on numerous paltforms; Google, Search, Social, Video and Television. 

MeDirect Model Portfolio Video

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