Martini Activation

P. Cutajar

The Game

We created a Martini web-game to generate hype around the new beverage, create sampling opportunities, and provide exposure to the Martini brand in general.

The game tested the player’s knowledge of the island by presenting them with photos of Martini bottles and challenging them to guess where in Malta the photo was taken. Players clicked on a map of Malta to make their guesses and earned higher points for more accurate guesses. The game was played well over 6000 times by over 3,500 people who on average spent a few minutes on the site clicking through Martini photos.