GoTo Malta X Blonde and Giant

GoTo Malta

Launching GoTo in Malta

When we met with the founders of Malta’s first car-sharing service, we instantly knew we wanted to contribute to the launch and success of a much-needed new local transport solution. We began by branding GoTo’s 150 cars with a bold lighting-strike design intended to communicate the power and eco-friendliness of their electric fleet. Next we created instantly-recognisable brand templates as well as a range of targeted messages which would help to guide people, first towards awareness of the service, then onto the details of how it works, and finally onto the many ways that it might be personally relevant to them. We used a combination of adverts, explainer videos, tutorials and case-studies to introduce the concept of car-sharing to the Maltese public. 

The Campaign

We used a combination of adverts, explainer videos, tutorials and case-studies to introduce the concept of car-sharing to the Maltese public. Here's a fewof the ads we created.