GlobalCapital - Perfecting the Pension Plan pitch


In the heavily saturated insurance industry, launching a new pension plan is just as much about marketing as it is attractive number crunching. GlobalCapital needed a campaign that was professional, but reflective of their care for their customer’s futures. That’s where we came in.

We developed a campaign strategy for GlobalCapital to introduce their new pension plan products to the B2C and B2B markets. We worked on everything from the design of the product logos, to the development of a campaign strategy to the design of all campaign visuals. Using organic shapes, we designed 6 unique illustrations, that symbolised the delicate balance between one's present and future.

We created a multimedia campaign which covered the digital sphere through Facebook, LinkedIn, Google Search and Google Display, not to mention covering traditional media such as billboards, print ads and brochures.