Dewar’s Return with a Story

P. Cutajar


If the legendary Dewar’s brand is known for anything (other than world-class scotch) it’s for the tenacity of it’s daring founders. Tommy Dewar traipsed across the Sahara on camelback to bring his precious scotch to new markets, and his adventuring didn’t stop there. Our latest campaign for the Dewar’s premium range aimed to capture the roguish charm of the brand’s intrepid founders, and to remind people to take risks, have adventures, and return with stories worth telling.